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Shoreline Web Solutions.

E-commerce

Turn Your Website Into a 24/7 Sales Machine

An online store that generates revenue around the clock — no monthly platform fees, no transaction cuts, no template limitations. You own everything.

Your Online Store Should Work as Hard as You Do

Your best salesperson doesn’t take breaks, doesn’t call in sick, and doesn’t forget to follow up. That’s what your online store should be — a revenue engine that runs 24 hours a day, 7 days a week, whether you’re at the counter or on the couch.

But most small business e-commerce sites leave money on the table. Slow load times, clunky checkouts, generic designs that don’t build trust. Customers add items to their cart and disappear because the experience didn’t feel professional enough to hand over their credit card.

What You Get

A Store That Converts

Every e-commerce site we build is designed around one goal: turning visitors into buyers. That means fast page loads, clear product presentation, a checkout process that doesn’t make people think twice, and trust signals throughout.

No Monthly Platform Fees

Shopify charges $39–$399/month plus transaction fees on every sale. With a custom-built store, you pay for the build once and host it for a fraction of the cost. No percentage of your revenue going to a platform company every month.

Full Ownership

You own the code, the design, and — critically — your customer data. No vendor lock-in. No exporting your products from one platform to import into another when you outgrow it. It’s yours from day one.

Payment Processing That Just Works

We integrate with the payment processors you already know: Stripe, PayPal, Square. Customers can pay with credit cards, Apple Pay, Google Pay — whatever gets them through checkout fastest.

Every product page is built with proper structured data so Google can display rich product listings in search results — with prices, availability, and ratings visible right in the search page. That’s traffic your competitors aren’t getting.

Who This Is For

Custom e-commerce makes the most sense for businesses that are serious about selling online and want to stand out from the thousands of identical Shopify stores in their market. You might be a good fit if:

You sell a curated product line and want the shopping experience to match the quality of your products.

You’re tired of paying monthly platform fees that eat into your margins.

You need custom functionality — a product configurator, a wholesale portal, subscription management — that template platforms can’t handle without stacking plugins.

You want to own your storefront the same way you own your physical store.

Our Process

We start with your product catalog and your customer. Who’s buying, how are they finding you, and what’s stopping them from checking out? Then we design a store around those answers.

Every e-commerce build includes product page SEO, structured data for rich Google listings, mobile-optimized checkout, secure payment processing, and inventory management tooling.

Frequently Asked Questions

How much does a custom online store cost?

E-commerce builds are scoped based on catalog size and functionality needs. A typical small product catalog store starts in the $3,000 to $6,000 range. We provide a detailed proposal so you know exactly what you’re getting.

Can I manage my own products and inventory?

Yes. We build in a content management system so you can add, edit, and remove products without touching code. Update prices, swap photos, and manage inventory on your own.

What payment methods can my store accept?

We integrate with Stripe, PayPal, and Square. Your customers can pay with credit cards, debit cards, Apple Pay, Google Pay, and other digital wallets.

How does shipping work?

We can integrate with shipping calculators that pull real-time rates from USPS, UPS, and FedEx, or set up flat-rate and free shipping thresholds — whatever fits your business model.

Will my store show up on Google?

Yes. Every product page includes structured data markup so Google can display rich product listings in search results with prices, availability, and ratings. Combined with on-page SEO fundamentals, your store is built to attract organic traffic from day one.

Ready to Sell Online?

Tell us about your products and how you want to sell them. We'll design a store that fits your business — not the other way around.